Sarah Harwood is a creative director, interior stylist, and set designer based in London and working globally. Her work blends a contemporary design language with classical sensibilities, resulting in visual narratives that are both emotionally resonant and quietly powerful. With an eye for restraint and a love of storytelling, she brings a playful energy to a refined, pared-back aesthetic.

Sarah’s interior styling is informed by architecture, sculptural form, and the considered use of space. A soulful approach to colour and texture runs through her work, where clean lines and minimalism are softened by warmth through natural materials, thoughtful antiques, and contemporary pieces. Every detail is intentional, creating imagery that feels elevated yet grounded, always with a product-focused clarity.

Sarah’s creative direction is anchored in a deep understanding of narrative and storytelling. With over 15 years’ experience shaping premium branded content across interiors and lifestyle, she moves fluidly between strategy, concept development, and production. From the first spark of an idea to final execution, she leads every stage of the creative journey spanning multi-channel content planning, art direction, styling, print, branding, film, and beyond.

Collaborating closely with her team, Sarah crafts thoughtful, compelling content that captivates audiences and consistently delivers on brand ambition.

Clients include Rolls Royce, Six Senses, IHG Hotels, Zinc Textile, Yarn Collective, Todhunter Earle Interiors