Creative direction and ser design for Yarn Collective’s takeover of Maison Fleuret Paris during Paris Déco Off, the installation was conceived within a former bookshop as a study in contrast and materiality.

Fluid wool satin drapery cascaded along the staircase bannister, precisely colour-matched to the surrounding bookshelves. The intention was to create a quiet dialogue between the solidity of paper and the softness and movement of wool — a composition that appeared effortless, yet required rigorous attention to detail and engineering to achieve.

The project was realised through close collaboration with a dedicated team whose craftsmanship and technical expertise brought the concept to life.

Photography by Michael Sinclair